We Make Growth Happen
Be ⸺ Inspired
We Partner B2B organisations around the world, unleashing client teams’ confidence and energy to target sustainable growth.
Proud to work in Partnership with




































Be ⸺ Empowered
We provide accessible, powerful solutions to help you find growth now.
Be ⸺ Growth
Our proven BeGrowth™ approach gives results from the very first module.
Why Choose Us?
Tailored Solutions
Proven Results
Flexible Format
Expert Trainers
Be ⸺ Assured
4twenty2 really understand our current business situation and what requirements we have at that time to support our commercial team. As a result, they always tailor a programme to suit.
Jane Seabridge ⸺ KANTAR
Be ⸺ Enlightened
The ⸺ Blog
You’ve gotta REWIN to RETAIN: how market research agencies can fight back against client churn.
Latest Article
The ⸺ Podcast
Delve into the real world of managing a successful agency with special guest Sabine Cronick, CEO of 2CV UK.
Latest Episode
Be ⸺ Informed
FAQs
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Your team will develop a class-leading commercial mindset, mastering client-focused interactions and relationships that unearth hidden client needs. We’ll also cover value articulation—how to package your agency’s expertise into compelling commercial propositions—and teach pragmatic account-planning tools that keep growth on track month after month.
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Through live roleplays and real-world case studies, your account managers will learn to map each client’s business objectives back to your services, spot gaps in current engagements, and confidently pitch value-add projects. Our approach turns routine check-ins into growth conversations—clients leave feeling understood, and your team walks away with a clear pipeline of qualified upsell ideas.
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Absolutely. We run optional diagnostic surveys and stakeholder interviews to understand your unique service lines, typical client profiles, and current roadblocks. We then customize every exercise—from sector-relevant roleplays to bespoke playbooks—so that every insight, template, and tool directly reflects the way your market research agency works.
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Most of our agency partners see an immediate boost in confidence and client-meeting effectiveness—within days of the workshop. Measurable uplifts in upsell revenue and retention rates emerge within 2–3 months as newly trained account managers apply the frameworks in live client engagements. In other words, the training often pays for itself in the first quarter.
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Click on the FREE CONSULTATION button and you will be taken to the form to share as many or few details as you wish, and be able to book time in with the team to discuss your requirements. We will start giving you value from the very first conversation.