All of our team have commercial experience,
both client and agency side.

DAVID ARMES
Coming from a commercial development background, David has spent the last 10 years leading 4twenty2. He has developed and delivered training programmes, across the globe, specializing in transforming how organisations proactively generate growth.

CAROLINE FLORENCE
15 years working in insight roles with major companies -Royal Mail Group and Ipsos. Specialises in re-defining how insights can be transformed into commercial stories that deliver tangible results.

PILAR ROIG
Pilar has over 10 years experience in the FMCG and Retail sectors, and delivers solutions worldwide. Pilar's focus is on training to excel commercial growth and drive great project delivery in international markets.

WYN MORGAN
Coming from the client side, in sales, category management and training, Wyn has over 16 years experience delivering solutions, specialising in fmcg, market research, financial services and pharmaceuticals. Wyn works globally, delivering impactful training and transformational coaching.

KAAREN BROOK
A career in operational management and then as Global Head of Management Development, for 25 years Kaaren has specialised in developing confidence in relationships in high pressure environments.

HELEN BASFORD
Internationally qualified professional Coach with a background in Organisational Psychology and over 15 years in Corporate Management within Kantar. Helen now specialises in both developing and embedding commercial excellence.